Psychology

8 articles

B2b

B2b articles in Psychology.

B2C

B2c articles in Psychology.

C2C

C2c articles in Psychology.

D2C

D2c articles in Psychology.

C2C, Psychology

C2C Marketplace Psychology: Trust, Reviews, and Peer Signals

C2C marketplaces — eBay, Etsy, Vinted, Depop, Poshmark — succeed or fail on trust between strangers. Here is the consumer

Mswot
June 15, 2026

3 min read
B2C, Psychology

Pricing Psychology for B2C: Charm Pricing, Decoys, and Anchors

A 1-cent change in price can move conversion 8-24% — sometimes in counterintuitive directions. Here is the consolidated pricing-psychology playbook

Mswot
June 15, 2026

3 min read
B2C, Psychology

B2C Consumer Psychology: 7 Cognitive Biases That Drive Purchases

Most consumer purchase decisions are made by System 1 — the fast, automatic, bias-driven part of the brain. Here are

Mswot
June 15, 2026

3 min read
B2b, Psychology

Consensus Selling: Mapping the Modern B2B Buying Committee

The average B2B buying committee now has 6-10 stakeholders, and 80% of deals stall because of internal disagreement, not vendor

Mswot
June 15, 2026

3 min read
B2b, Psychology

B2B Buyer Psychology: Why Logic Sells, but Emotion Closes

B2B buyers tell themselves they decide on logic — but the data, repeatedly, says emotion drives the close. Here is

Mswot
June 15, 2026

3 min read
D2C, Psychology

Ecommerce Conversion Psychology: Turning Browsers into Buyers

The average e-commerce site converts at 2-3%. Sites that apply conversion psychology convert at 6-10%. Here’s the complete psychological playbook

Mswot
June 15, 2026

2 min read
B2b, Psychology

Cognitive Bias in Marketing: The 12 Most Powerful Biases

From the anchoring effect to the IKEA effect, cognitive biases shape every purchase decision. Here are the 12 most powerful

Mswot
June 15, 2026

3 min read
B2C, Psychology

Consumer Buying Psychology: How Decisions Are Really Made

Consumers believe they make rational decisions. Neuroscience says otherwise. Understanding the real psychology behind buying decisions is the marketer’s most

Mswot
June 15, 2026

3 min read