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CATEGORY
C2C, Psychology
C2C marketplaces — eBay, Etsy, Vinted, Depop, Poshmark — succeed or fail on trust between strangers. Here is the consumer
Mswot
June 15, 2026
3 min read
B2C, Psychology
A 1-cent change in price can move conversion 8-24% — sometimes in counterintuitive directions. Here is the consolidated pricing-psychology playbook
Most consumer purchase decisions are made by System 1 — the fast, automatic, bias-driven part of the brain. Here are
B2b, Psychology
The average B2B buying committee now has 6-10 stakeholders, and 80% of deals stall because of internal disagreement, not vendor
B2B buyers tell themselves they decide on logic — but the data, repeatedly, says emotion drives the close. Here is
D2C, Psychology
The average e-commerce site converts at 2-3%. Sites that apply conversion psychology convert at 6-10%. Here’s the complete psychological playbook
2 min read
From the anchoring effect to the IKEA effect, cognitive biases shape every purchase decision. Here are the 12 most powerful
Consumers believe they make rational decisions. Neuroscience says otherwise. Understanding the real psychology behind buying decisions is the marketer’s most
